Just a week ago, Google released new search algorithms updates Known as Google Penguin Updates.Which is aimed to knock down the web spam out of there search results. They have clearly mentioned that the change in search algorithms will directly affect spam sites which violate Google's Quality Guidelines.
There has been a ton of speculation regarding Google’s Penguin update.
Few know exactly what the update specifically does, and how it works
with Google’s other signals exactly. Google always plays its hand close
to its chest, according to Google the algorithm can now catch web spam that was
previously slipping through the cracks and they strongly agree
that quality sites should have better rankings.
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| Penguin Duplicates |
Google’s Matt Cutts said
“While we can’t divulge specific signals because we don’t want to give
people a way to game our search results and worsen the experience for
users, our advice for webmasters is to focus on creating high quality
sites that create a good user experience and employ white hat SEO
methods instead of engaging in aggressive web spam tactics,” The early signs that you are affected are the
classic "vertical drop" from Google search rankings and the plummeting
of organic traffic, sometimes by as much as 80%.
Google says. “Deceptive practices like duplicating content deliberately across domains in an attempt to manipulate search engine rankings or win more traffic can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”
It’s important to note that Google doesn’t consider duplicate content to be grounds for penalty, unless it appears that it was used in a deceptive way or to manipulate search results. However, that seems like one of those areas, where an algorithm might leave room for error.
Google says. “Deceptive practices like duplicating content deliberately across domains in an attempt to manipulate search engine rankings or win more traffic can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”
It’s important to note that Google doesn’t consider duplicate content to be grounds for penalty, unless it appears that it was used in a deceptive way or to manipulate search results. However, that seems like one of those areas, where an algorithm might leave room for error.
Google lists the following guidelines for webmasters:
- Avoid Hidden Text or Hidden Links on your Blog
- Use top-level domains: To help Google serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content.
- Use Good Keyword Density On Your Blog Posts If you want to write SEO Rich Posts then you need to concentrate on your Keyword Density. If it is not proper then you’ll end up messing your entire blog post.
- Avoid Keyword Stuffing/Cloaking/Spamming Keyword Stuffing is another unethical SEO practice done by some webmasters using keywords. They use more than enough keywords inside the post to get more exposure in search engines, but actually they won’t. Search engines like Google can easily identify such practices and thus resulting in penalization
- Be consistent: Try to keep your internal linking consistent.
- Avoid Black Hat Link Building Techniques This Google Penguin update is mostly targeted at Webspam, so that they can reward high quality websites. So I guess they’ll be penalizing links and sites which affects or differs from the context of the main page.
- Use 301s: If you’ve restructured your site, use 301 redirects (“Redirect Permanent”) in your .htaccess file to smartly redirect users, Google bot, and other spiders.
- Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.
- Avoid publishing stubs: Users don’t like seeing “empty” pages, so avoid placeholders where possible. For example, don’t publish pages for which you don’t yet have real content.
- Understand your content management system: Make sure you’re familiar with how content is displayed on your web site. Blogs, forums, and related systems often show the same content in multiple formats.
hey have clearly
mentioned that the change will decrease rankings for sites that violates
Google’s existing quality guidelines. We have elaborated some existing
guidelines and other essentials tips to survive Google Penguin update.
You can see them below and if you have any issues, feel free to comment
using the comment form below the article.
Read more at http://hellboundbloggers.com/2012/04/27/google-penguin-update-how-you-can-survive/
Read more at http://hellboundbloggers.com/2012/04/27/google-penguin-update-how-you-can-survive/
